3 marketing automation benefits for your small business

What are the benefits of marketing automation to small businesses?

Marketing automation has been an expensive tool previously used only by large business in their marketing strategies.

Due to significant changes in the industry and the specific tools, small businesses now have access to sophisticated marketing automation tools to benefit from.

Specifically check out Mautic, an open source marketing automation platform which has 2 versions: free and $12 a month.

Marketing automation is able to drive up your small business and help you convert leads into customers.

Discussed below are benefits for small business in using marketing automation

Marketing automation walks prospects through your sales funnel

Marketing automation helps small businesses to generate lead using a small marketing budget.

Marketing automation is sophisticated email marketing with “if then” branches so the next email a prospect receives depends on what they did (or did not do) with the last one.

Marketing automation will allow you to reach more customers

By virtue of marketing automation providing the most personalized form of email marketing, marketing automation conversion rates are better than email newsletters as they walk prospects through their decision process one step at a time.

Marketing automation will help you to provide better customer service

Every email provides your prospects a chance to respond and by sending out multiple emails (over time) personalized to what actions they did or did not take, you increase response rates for people who have questions.

 

Marketing automation tools are fairly easy to use and they are beneficial to small business precisely because the costs have come down so far tha any small business can now afford to use them.

Marketing automation helps you level the playing field to compete more effective with large businesses in the market.

Learn more here…

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