small business marketing,

Marketing on a Small Budget? Get Results on a Low Budget with DIY Multimedia FAQ

You Have Experts Already

You and your team know your stuff. Your prospects and clients have questions.

Use the experts in your business to answer their questions in advance and publish them on your website, and depending on media format, elsewhere.

I’m going to refer to what you publish on your website as “posts” for the duration of this article.

There are Two Aspects to Format

How Long Should Each Post Be?

Most posts, independent of media format, should be short. One question and answer is one post.

Some posts should be longer. The longer posts should provide a high level perspective and make a broader point.

What Media Formats Are Cheap and Easy

Different people learn in different ways, and using different media formats does not need to be expensive. There is a learning curve you need to go through for each one, but once you (or whoever) learns it, it’s a skill you have in your inventory from then on.

The Written Word

Otherwise known as the blog post. One question and one answer is one blog post waiting to happen.

Video

Video does not need to be a big production. If you’ve ever seen any of my Inbound Marketing Minute videos you can see that.

Like your blog, each video should be short and to the point. Each video should answer one question or make one point.

To date I’ve only been doing these videos for two weeks, yet each video averages more traction than each blog post does. I should have started them months ago.

For inexpensive videos you need:

  • A camera (I bought a discontinued $50 webcam for $19)
  • Lighting (I find low wattage “soft light” bulbs work best)
  • Light stands, which you can make out of PVC for $5 each (seriously)
  • Video editing software (I use Microsoft Movie Maker 2.6, which is free)
  • Video conversion software (I use HandBrake, which is free)
  • A YouTube channel (which is free)
  • A blog on your website

The end results of this process is an MP4 video file.

Upload the video to YouTube and use a paragraph to describe it. The write  a blog post in which you describe the video in a blog post WITHOUT re-using the YouTube description. They can say the same thing, but can not be word for word identical. This description (which can be a transcript) is not for the people, it’s for the search engines.

Audio – The Podcast

One of the beauties of audio is the ability to create an audio podcast on iTunes.

The end result of this process is an MP3 audio file.

What you need for this is:

  • Audio software (I use audacity)
  • A clip on microphone (I bought one for $10)
  • An iTunes store or channel (I have not yet taken this step so I’m not sure what they actually call it).

Publish the podcast to your iTunes “channel” as well as to your website. On your website blog post where the user finds the podcast, provide either the transcript or a text description.  As with video, this transcript is not for people per se, but for the search engines.

Inexpensive Audio and Video is Available to You

When you want to learn more about marketing your small business online on the cheap, consider working with us.

Watch the video on our home page to get a feel for what we are and what we do.

Then consider joining us.

Download the eBook: The 7 Fundamentals of Being Found Online

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