Leads form. capturing all data and information of your leads.

How to use many lead forms in your business website for great benefits

Every business needs a website.

The idea of having a website for your business is two fold: 1)to attract traffic to your site and 2) to convert them into leads.

However how much detail you ask for depends upon a lot of variables. There is no one answer that fits all businesses or even fits all forms on the website of one business.

A general rules is that the more pieces of information you request and require, the fewer people will fill out the form. To increase or to generate more leads, you ask for as little information as you can work with.

Let me try to explain more…

Name and email alone are enough if you’re following up via email. If you have a need to follow up by phone, you clearly need to capture their phone number as well.

When providing their contact information people do a little (and quick) risk/benefit analysis. If what you’re giving them is really valuable, they’ll provide more details about themselves in order to get it.

To get more information from your lead, create leads forms in different steps. On the 1st step, get the email address and maybe name of your lead, On the 2nd stage ask some general questions. Make a quick survey and get your leads phone numbers as the 3rd and last step.

There are many benefits of this strategy to small business that have invested in attracting visitors to their website, and one of the most important is Segmentation. You can segment your leads according to the information you capture from your lead. You can then group them into email lists and segments based on their common characteristics.

The leads who manage to give out their information on all the 3 steps of your opt-in stage have proven to you that they are more interested in you than those who only complete half your process.

Learn more about lead generation..

Download the eBook: The 7 Fundamentals of Being Found Online


Related Posts

5 Proven Online Marketing Strategies for Small Businesses As a small business, there are some online marketing strategies that can really help you translate your actions into a high-return at a realistic cost...
How to increase leads to you small business website successfully To succeed online, small businesses need to attract more traffic to their websites, ands generate more leads in order to make more sales. Getting m...
How To Solve The Biggest Problems With Small Business (Time and Money) A Steady Steam of Qualified Leads Brings Money But generating those leads takes time and effort, and when you're already like the guy whose too busy ...
Marketing on a Small Budget? Get Results on a Low Budget with DIY Mult... You Have Experts Already You and your team know your stuff. Your prospects and clients have questions. Use the experts in your business to answer ...
Why the Future of Small Business SEO and Inbound Marketing is DIY It's because of economics Once upon a time, way back in 2010 or 2011, it was possible for a small business to buy a small business SEO package for $3...

Leave A Response

* Denotes Required Field