Search engine optimization has the power to transform your business by earning valuable organic traffic from search engines.
But to succeed you must implement a few best practices, one of which is link building.
Link building as a part of your search engine optimization strategy?
For small businesses, links can be incredibly challenging to earn.
But remember that links are one of the most important signals that affects where your site ranks in search engines.
The more links a website has the higher the website rank in search engines.
The following are some recommendations to help you improve on your link building strategy.
While link building does lift the domain authority of your entire site, you build links to specific blog posts on your website.
Involve friends and family members
Seriously. Some of them have websites.
Ask your friends, family and colleagues to help promote your website but don’t just just blindly ask. Do a bit of research to find posts on their sites that make sense to link to posts on yours.
Provide customer testimonials
Then ensure the customers know their testimonial is on your site. People like to link to references to themselves.
Use curated content
When you reference something someone else wrote and link back to their site, send them a message to let them know. As with customer testimonials, people like to link to references to themselves.
Of course if you’re making negative statements about what someone else said, you probably don’t want to ask them for a back link.
This is a page that provides information for your audience on a core topic.
List a number of resources organized by type and topic.
Links point to the helpful resources.
The above ideas, when practiced with consistency, will improve your link profile and your site ranking.