Are links still important to small businesses?

Why backlinks are still important to small businesses SEO

Search engine optimization has the power to transform your business by earning valuable organic traffic from search engines.

But to succeed you must implement a few best practices, one of which is link building.

Link building as a part of your search engine optimization strategy?

For small businesses, links can be incredibly challenging to earn.

But remember that links are one of the most important signals that affects where your site ranks in search engines.

The more links a website has the higher the website rank in search engines.

The following are some recommendations to help you improve on your link building strategy.

While link building does lift the domain authority of your entire site, you build links to specific blog posts on your website.

Involve friends and family members

Seriously. Some of them have websites.

Ask your friends, family and colleagues to help promote your website but don’t just just blindly ask. Do a bit of research to find posts on their sites that make sense to link to posts on yours.

Provide customer testimonials

Then ensure the customers know their testimonial is on your site. People like to link to references to themselves.

Use curated content

When you reference something someone else wrote and link back to their site, send them a message to let them know. As with customer testimonials, people like to link to references to themselves.

Of course if you’re making negative statements about what someone else said, you probably don’t want to ask them for a back link.

Resource Pages

This is a page that provides information for your audience on a core topic.

List a number of resources organized by type and topic.

Links point to the helpful resources.

In Closing

The above ideas, when practiced with consistency, will improve your link profile and your site ranking.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Local SEO Marketing | What IS and IS NOT Searchable Local SEO Marketing is a specialized form of Inbound Marketing, and is based on your website being easy to find via organic search.Sometimes it feel...
ABCs of Inbound Marketing: Want leads? Hit Publish Often! Hit Publish!This article is part of the larger series titled the ABC's of Inbound Marketing. For access to the entire series select the link in th...
Making Choices When Local SEO Marketing Experts Disagree  When experts disagreeIt's great when I find someone else who really gets Inbound Marketing (even if he calls it Content Marketing).I too ...
Blogging for Business and Internet Marketing are the same thing Blogging for business is serious business. It is also know by a bunch of different names:Content Marketing Internet Marketing Inbound Marketi...
Local SEO Marketing | Define and Measure Conversions A prior post gave an overview of the 5 most important (in my opinion) things you can measure using Google Webmasters Tools and Google Analytics. Altho...

Leave A Response

* Denotes Required Field

CommentLuv badge