Organic search results and Paid advertising as the main methods of generating Leads

The 2 methods of generating lead on search engine. Inbound marketing

Search Engine Optimization is a marketing tool to help marketing people and business owners achieve a number of goals. Businesses use SEO to:

Multiply traffic to your website

SEO increases a website’s search position for appropriate keywords in search engines like Google.

Generate leads

Similar to other marketing strategies, SEO helps potential customers find you by matching your website’s content to what they’re seeking for.

Boost sales

As more and more individuals visit your site, you’ll have more leads dropping into the top of your sales funnel

On this post, we will focus on…

Lead Generation

Search engines enable you to generate leads through one of two methods:

Organic search results: Links to appropriate websites established on the search terms or keyword phrases. These results are regulated by the search engine’s algorithm. NOTE that every search engine has a different method of ranking websites based on content, and yes, Google is the one whose rules matters most.

Paid advertising: Links that show at the very top and to the right of organic search results in Google and other search engines. This is also referred to as CPC (cost per click) or PPC (pay per click) advertising.

When you create content, always do so with the goals and interests of your customers in mind. Keywords are significant, but lead generation by means of Search Engine Optimization is most valuable when you stay true to your audience and provide them with truly useful information that answers questions and is focused on them, not on you.

Learn more about lead generation here..

Download the eBook: The 7 Fundamentals of Being Found Online

 

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