Search engine optimization for small businesses is more than JUST an element of great marketing.
It crossed over into Public Relations and Thought Leadership.
Having a great business website is not enough. You must invest in content, and good content to make this work.
Good content gets noticed, and that IS the basis of being found online.
The following are some of the SEO tips that will make you add that extra potential customer in your small business.
Think topics, not keywords
Google has been working to render keyword research ineffective over the past several years and they’re succeeding nicely.
Rather than focus on keywords per se, focus on topics. What topics, and what perspectives of those topics is your desired audience interested in. Write about that stuff.
Don’t change your domain name frequently
Did you know that some of your website ranking has to do with how old your domain name is? When you change your domain name you lose your domain authority and it takes Google time for the traffic levels of the old domain name to occur for the new domain name.
SEO takes time
It’s a marathon, not a sprint.
Understand that there is a period between the time you start publishing content frequently to when you actually see the results on your business website.
For this reason, it is never too soon to start integrating SEO into your marketing strategy.
To paraphrase the old proverb, the best time to start SEO is 10 years ago. The second best time is today.
Links are STILL the main currency of search
You need to link out (Google seems to interpret these as citations) and you need people to link to you. The best way to attract links is to publish stuff people want to link to, and promote your content (through social media and email) so more people see it.
SEO Algorithms Change
The Google SEO algorithm changes daily. Focus on quality content of relevant topics and you’ll stay ahead of what people refer to as Google penalties.
Create metadata for your images
In search engine optimization, a picture speaks a thousand words and people search for images through Google.
Make sure that your images include meta data (titles, alt text, and description) so that they can be found easily during searches. The meta data helps Google index your pictures so they’re found more easily.
Search engine optimization is more of a journey than a destination. Start, stay with it, make course corrections as needed, and the results are truly amazing.
Learn more here…