What are the fundamentals of search engine optimization?

SEO Fundamentals that every small business website should have

By understanding how to improve your search engine optimization and getting it right will increase your investments returns.

In small business online marketing, search engine optimization plays a great role. Search engine optimization is a significant aspect to small business and there are some fundamentals that will make it a success if taken with care.

This article therefore shows you some SEO fundamentals that can make your search engine strategy a success and how to optimize your website for high-performance.


Keywords are powerful tool for small businesses with a limited budget. Keyword are smart SEO tactic for small businesses because they are more valuable in a way that ties back to the buyer’s journey.

Always remember not just choose keyword for the sake of it. Focus on those that will bring business leads.

Relevant Backlinks

Backlink helps boost your websites rankings but always remember that when you get it wrong the results could be negative. Therefore you need to focus on the quality of your backlinks rather than the quantity.

Authoritative Content

For your content to authoritative, it must be helpful and trust worthy. Your website should also be readable and optimized properly for mobile. With content marketing, always remember to keep your content fresh.


Search Engine Optimization is the heart of small business online marketing. Getting it right with the core fundamentals of SEO will increase your website productivity. Always remember keywords, backlinks and content.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online


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