SEO-techniques and strategies used when attempting to improve a website’s search engine ranking.

Search Engine Optimization Difference between Black and White Hats SEO

What is the difference between white hat SEO and black hat SEO?

The difference between black hat SEO and white hat SEO is all about the techniques and strategies used when attempting to improve a website’s search engine ranking.

Black hat SEO can be defined as techniques and strategies used to get higher search rankings, which violate the search engine companies stated intentions. Black hat SEO is the use of “tricks” which artificially inflate your sites rankings.

Black hat SEO is normally used by those who are looking for a fast return on SEO efforts, rather than a long-term and ultimately more beneficially ranking. Some practices used in black hat SEO include: link farming, keyword stuffing, content spamming and hidden texts and links.

Effects of black hat SEO will eventually result in your site being excluded from a search engine. The purpose of Google’s algorithm updates is to improve the quality of their search results, which includes negating the usefulness of tricks.

On the other hand, White hat SEO can be defined as the use of techniques and strategies that focus on a human audience opposed to a search engine, while formatting posts in ways favorable to being found.

Practices that are normally used in white hat SEO involve using keywords, and keyword analysis, carrying out research, modifying Meta tags so as for them to be more appropriate, back linking, link building as well as creating content for human audience.

Those who use white hat SEO anticipate a long-term and sustained payback on their website SEO efforts, as the results last a long time.

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