Why link building is the way to go for small businesses

Link building as one of the most challenging, but important SEO skill

While link building is one of the most straightforward aspects of Search Engine Optimization it is also one of the hardest to do in terms of day to day activity.

When it comes to search engine optimization, link building is one of the main search signals (per Google), and the success of your link building strategy depends on many factors.

The following are some of the greatest link building challenges for small businesses when it comes to search engine optimization

Content competition

Content is the most important aspect of link building. The best way to attract links to your site in a way that Google describes as natural is to publish content that people want to link to. Content that is really good.

Promotion

Remember that the more people that see and share an blog content, the more likely they’ll be to link to it.

After your website is known to be authoritative, attracting quality links is easier, but in the early days of your website you need to prime the pump through content promotion.

Content marketing continues to grow day by day in the sense that the competition is increasing. What was a high quality post yesterday may not be a high quality post today (relative to other posts on the same subject). For this reason, it’s important to invest more of your time and energy in publishing answers and perspectives not easily found elsewhere.

Authoritative links

One of the most important factors for the effectiveness of a link is the authority of the source on which it’s published.

Moz has created a measure they call Domain Authority. It’s a number on a scale of 1 to 100. The higher the domain authority of a website the more valuable a link from them is.

Number of distinct link sources

However, Moz uncovered in their most recent Search Ranking Factors study that it’s better for the SEO of your website to have lots links from low authority domains, rather than have a few links from high authority domains. Not that links from high authority domains are in any way bad, but since links from low authority domains are initially easier to obtain, this is good news.

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