What are the search engine optimization new trends for small businesses?

Improved search engine optimization to be competitive in the market

These days, achieving top rankings on search engine is not that easy for start-up businesses new in the market.

There are a variety of reasons why this is true. A few are: 1) search engines have continually modifying its search algorithm so Google delivers the best search results. 2) It takes increasing amounts of content to rank well, and 3) Frequency of updates to your website matter.

For search engine optimization trends, this is what you should expect and be ready to adapt.

Mobile (smartphones and other devices) Optimization

Mobile phones are rapidly overpowering Desktops and personal computers and search engines (Google) are adapting for mobile devices.

As more people use their phone and other devices to search on Google, small businesses must create their website in a way that is mobile friendly and fast to access.

Develop a business mobile app for your small business

A mobile app to access your content helps loyal followers follow you easier. For these users this gives them a filter on your content which does not include competitor content they would find through a search engine.

Video Content

Video content used to be expensive. Now it’s really cheap. Laptop webcams, $20 microphones, and free video editing software.

With these less expensive technologies, anyone can make simple and quick small business videos which are then published to both YouTube and your website.

And search engines are now placing videos among search results.

 

Learn more here on search engine optimization…

Download the eBook: The 7 Fundamentals of Being Found Online

 

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