What are the search engine optimization new trends for small businesses?

Improved search engine optimization to be competitive in the market

These days, achieving top rankings on search engine is not that easy for start-up businesses new in the market.

There are a variety of reasons why this is true. A few are: 1) search engines have continually modifying its search algorithm so Google delivers the best search results. 2) It takes increasing amounts of content to rank well, and 3) Frequency of updates to your website matter.

For search engine optimization trends, this is what you should expect and be ready to adapt.

Mobile (smartphones and other devices) Optimization

Mobile phones are rapidly overpowering Desktops and personal computers and search engines (Google) are adapting for mobile devices.

As more people use their phone and other devices to search on Google, small businesses must create their website in a way that is mobile friendly and fast to access.

Develop a business mobile app for your small business

A mobile app to access your content helps loyal followers follow you easier. For these users this gives them a filter on your content which does not include competitor content they would find through a search engine.

Video Content

Video content used to be expensive. Now it’s really cheap. Laptop webcams, $20 microphones, and free video editing software.

With these less expensive technologies, anyone can make simple and quick small business videos which are then published to both YouTube and your website.

And search engines are now placing videos among search results.

 

Learn more here on search engine optimization…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Inbound Marketing Lead Generation is Empowering Customers I hate to be the one to break the bad news, but your customers care much more about themselves than they do about you. Your stories need to be about t...
Local SEO Marketing | Glossary | Website Back Links The Internet is a vast collection of website that contain references or links to each other. These links are one of the most important criteria in det...
Local SEO Marketing and the Importance of Keyword Research A prior article discussed how keyword research is really market research, and to a degree of specificity that merchants in prior eras could not even d...
When Should You Start Lead Generation through SEO Marketing? Per Seth Godin, a best selling author about marketing... If you want until there is another case study in your industry, you will be too late. Your co...
Business Blogging (Inbound Marketing) Generates Business Leads Blogging generates business leads?Done right, absolutely! If I called it Inbound Marketing, would you feel better?So, what is the difference b...

Leave A Response

* Denotes Required Field