Search Engine Optimizing for your business website is a constant process.
It’s a bit like the instructions on the shampoo bottle of “lather, rinse, repeat”.
Luckily, Google has been collecting data on websites that we can use when we are trying to figure out how to improve our search rankings.
In this article we’ll discuss some of Google’s important tools. We will also show you how to uncover hidden insights to supercharge your search engine strategy.
Google analytics provide powerful insights as explained below.
Google analytics give you a complete breakdown of where your referral traffic is coming from. This is a great opportunity to learn who sites link to your site.
When you like Google Analytics to Google Search Console, Google Analytics gives you a list of keywords that your website is currently ranking for. This will give you an overview of your current SEO. How well they are working and what brings traffic to your website.
Organic traffic is very important as visitors who land on your site through organic searches are the highest quality visitors your site will ever have.
Landing pages data on google analytics gives you important information about your top performing pages and blog post.
Google Search Console
This tool used to be called Google Webmaster Tools and it gives you the ability to monitor your website performance with a lot of useful detail.
Get to know about search queries and useful information about each page on your website.
See not only the average search position per search term, but see this per country (if that is useful to you).
This will help you know popular pages on your website and know how to optimize your website to best suit your visitors.
Links to Your Site
Find out how many links are pointing to your website. This will help you optimize your website towards your most popular content.
Google trend helps you predict the future. This helps you to keep your website remain relevant.
Create content covering relevant keyword to get more traffic to your website.
Use Google Trends to see which topics are trending right now.
Remember that by being relevant is one of the best ways to get traffic.
Google tools help you improve your site’s performance and search engine ranking.
Learn more here about increasing the ranking of your website…