When writing a new page for your business website, it needs to be SEO-friendly content for Google and the other search engines. But what does that mean?
This article will walk you through the steps of optimizing your content for search engines.
Choose the right keyword phrases
In the context of search optimization, a keyword phrase is a phrase a person might type into a search engine.
Identify a primary keyword phrase that best describes what your page is all about. This helps you meet the searcher’s specific needs.
Find the right balance between volume and relevance
Google tracks the engagement visitors have with a page and if your content is “too long”, visitors will hit the back button. Therefore, stay focused and answer questions. This makes your pages more useful to people.
The final step is to optimize your content
After selecting your primary keyword phrases, it’s now time to put your keyword phrase in the right spots. To improve the relevancy of your content to the search engine robots, let your primary keyword appear on the following locations.
- Page URL
- Page title
- Image title
- Image alt text
- Image description
- SEO secondary title
- SEO description
- Body copy
Learn more here…