How to optimize your business website for search engine optimization

How to optimize your home page and others for search engine

A website is made up of many pages. Many discreet URLs. Google ranks pages, not websites per se, but it is true that the authority of the website affects the ranking of all the pages on the website.

Additionally each page can rank for multiple keywords.

The home page is only one page on your site, and it likely ranks for very for keywords if any. Maybe your company name.

But there is one thing you can do to greatly increase the odds of your home page showing up high in a Search Engine Result Page.

It’s revealed below.

But first….

There is a difference between your homepage and other pages of your business website?

Many people invest their time, energy and resources into search engine optimization and after a few months a report shows that they are starting to bring in organic search traffic. But when they try to search their Home page they find it’s never shown.

So how does that happen?

Home pages tend to be sparse. To not contain a lot of content. This is starting to change with newer websites that scroll on and on forever where the usual 5 or 6 pages of a website are all put into one really long home page. As these become more popular (assuming they do) this trend will change.

But…. in this particular post, we will show you how to improve the ranking of your home page.

Home Page Optimization

Your website home page is the one that shows when someone click to your primary URL. For your home page to rank higher, consider its specific target keywords. Your business name is only relevant for search if your name is well known and people search for it. Otherwise, it’s search value is very low.

Per Page Optimization

Each page on your business website can rank higher for the keyword phrases the appear on the page.

Internal Links

Once upon a time links were the only search signal Google considered. Over time Google has added 220+ other search signals, but links are still important.

Internal links are links from pages on your site to other pages on your site.

The more you link to a specific page, you higher it’s authority within your site will be.

If you want your home page to rank more often, link to it within your website more.

Better still (and actually MUCH better still) create a hierarchical link structure.

This topic is too big to fit into this post, but there is another post on this site devoted to this topic.

How Does Your Website Internal Link Structure Affect Your SEO?

Of course back links (links from other websites) also help enormously. They’re just not in your direct control.

Conclusion

While keyword phrases matter in the ranking of every page, home pages tend to be sparse on purpose. For this reason the key to ranking your home page is links. Links from other pages on your site, and links from other websites to your website.

Learn more here…

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