For small businesses, there is a lot more to search engine optimization than keywords.
Search engine optimization is really not about keywords at all, in spite of everything you’ve read.
SEO is about publishing quality content for your desired audience.
Having said that there are some specific aspects of your content that matter great, and titles (or headlines) are one of them.
This articles will guide you on how to work on your titles to get the most out of search engine optimization.
Not too short, not too long
Your titles should be between 55 and 70 characters long (including spaces) and no word should be used more than once. This is because you want your title to match for the maximum number of combinations of searches and when you use a word twice you give up “title real estate” where you could have used a different word.
If your business is location dependent, include it in your tittle. This will enable you to get found in local searches because Google often provides local searches first.
Consider your audience
Know what your target audience are looking for and provide an answer. Put the right words in your tittle so that your potential audience wants to click on for more.
People go on line:
- To learn things
- To find things
- To do things
So including words and phrases like “How to”, “Find”, “Finding”, “Learn”, and “Learning” helps people know what your post will do for them.
When you create content that has a particular number of points, add numbers on your tittle.
Believe it or not this is an ancient practice. Buddhists teach “The 5 Noble Truths” and “The 8 Fold Path” and have done so now for 2,500 years. Why? Who knows.
But it is known the use of numbers in titles does help draw our attention.
These tactics will improve your search results and also get your audience get curious to want to read beyond the titles.
Creating titles that are search engine friendly AND attention grabbing titles does not require as much time as you think. And the best way to learn how to do it is to practice doing it.
Learn more here…