What is local SEO? Is it worth for small businesses?

How to grow your business by helping people find you

When your target audience live and work close to you, you don’t need the world to find you.

That’s where local Search Engine Optimization comes in. Local search engine optimization offers incredible opportunities for your people people to find you in their online searches.

What Is Local Search Engine Optimization?

It is a specific strategy to increase your LOCAL website visitors by boosting your ranking in online search engines.

Is local search engine optimization right for small businesses?

One of the beauties of the Internet is that it has the potential to acquire customers from anywhere.

If your small business relies on customers who physically come to your store or business, local SEO is right for you.

So how do you do local search engine optimization?

Let’s get started.

NAP synchronization

NAP stands for Name, Address, and Phone Number. Your business is listed in various directories around the Internet. When your NAP details are EXACTLY THE SAME across all directories, your local ranking improves.

Don’t try to do this yourself. There are NAP synchronization services that do this cheap.

To find companies, Google for “local search nap synchronization”.

Lay a foundation

Do the groundwork.

Remember that even if local people don’t buy online, that’s where they do searches looking for information. Therefore make your business website updated with a responsive design, and relevant content, no matter which device they are using.

Optimize your business website

Optimize your website for better search engine rankings, by publishing relevant content frequently. Google strives to serve up quality content. Answer questions. Tell stories. Even the occasional joke (so long as they’re funny).

Build links locally

The main idea here is to collect as many citations pointing back to your business website as possible.

Network with local businesses through BNI or your local Chamber of Commerce so you exchange links as well as business cards.

Conclusion

Lay the foundation, optimize your website, publish, and build links. Sounds hard, but when you break it down into smaller chunks, it’s not.

Learn more here..

Download the eBook: The 7 Fundamentals of Being Found Online

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