Creating content on your business website is important but it is more important when your content ranks high on search engine results page. This is because top SERP positions can be easily lost.
If you want to reach a wider audience with your content, this article guides you on how to create search engine friendly content.
With content marketing, quality of the writing is always important but you also need technical SEO to boost your efforts in reaching your target audience.
Search engine friendly content is not difficult. Ensure you include the following.
Create original content
New content must be authentic enough to stand out. Therefore, create unique content that adds value for your target audience.
You should use plagiarism checkers like Copyscape to test your site’s content for its originality.
Remember that duplicate content is not appreciated by search engines.
Optimize the title
Headlines are very important as they are the first things that users see when carrying out a search.
Aim for a headline of 55-70 characters, and score your titles using a tool such as the Coschedule Headline Analyzer.
Focus on your content structure
Content structure helps search engines when displaying results and thus the importance of having a clear structure that facilitates reading from a user’s perspective and a search perspective.
A structure that makes your posts easy to scan improves your search engine optimization.
Aspects of this structure are:
- Use of whitespace
- Use of sections and section headings
- Use of bold text
Readability of your content
Create content using simple language without grammatical errors. This makes it easy for your users to understand what you’re saying. Make sure that your content is suitable for your target audience with a target reading level of grade 8 or 9.
Include internal and external links
Both internal and external links shows authority of your content and they provide a sequence of related content that provides additional opportunity to show up in search results.
To create Search engine friendly content, take the perspective that you are writing for people, with the need to format for both people and search engine robots.