How to do search engine optimization for small businesses

How to be up and coming with search engine optimization

At the risk of overstating the obvious, search engines have become a competitive place to do business especially for small businesses.

To be successful on search engines, your business needs to be listed, ranked highly and convert incoming traffic into leads and sales.

Many small business owners think that search engine optimization is just about building an online marketing strategy to stay at the top of the search engine result page, but they don’t know what a search engine strategy looks like.

The following are a few points to include in your SEO strategy

To be perfect with search engine optimization, you must 1st understand yourself well AND why your customers buy from you. You need to become somewhat of an expert in knowing who your prospects and customers perceive you to be.

The second step is to determine which Internet avenue (second to the blog on your website) is the best place for improving rankings and visibility, and learning ways of succeeding in those places.

One important thing to remember is to set measurable goals, monitor how you do against them, and adjust to improve your strategy as needed.  Measure your strategy often and make necessary improvements. Remember that  SEO doesn’t happen overnight.

Search engine optimization includes all of the following (and more):

  • Content Marketing – you need original content and lots of it.
  • Off-Page SEO
  • Link Building – think of this as networking from website to website.
  • Social Media – supports SEO by exposing your content to more people.

Search engine optimization primarily comes down to publishing and promotion of what you publish.

However its not quite that simple. It can be done well and it can be done poorly. So what’s the difference that makes the difference?

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Post

Local SEO Marketing Tools: More Traffic and Lead Generation The title of this post is a bit misleading. You probably expected to find a list of useful tools to assist you in implementing and monitoring your loc...
Converting Website Visitors into Customers: Tell Them What to Do The prior post in this series provided an overview of local SEO marketing website conversion for your travel business. This post focuses on the first...
Local SEO Marketing | Link Building in a Post Penguin World Link building is now different in a post Penguin world. Not too long ago (pre Penguin) link building was about acquiring links from other websites t...
Is your small business SEO strategy up to date? How to… Small business online marketing strategies change every several months. What was once relevant, may not be as effective today. Search Engine Opt...
Local SEO is Permission Based Marketing and Lead Generation What does it mean that local SEO marketing (also known as Inbound Marketing) is permission based? It means you do NOT obtrusively push your message i...

Leave A Response

* Denotes Required Field

CommentLuv badge