At the risk of overstating the obvious, search engines have become a competitive place to do business especially for small businesses.
To be successful on search engines, your business needs to be listed, ranked highly and convert incoming traffic into leads and sales.
Many small business owners think that search engine optimization is just about building an online marketing strategy to stay at the top of the search engine result page, but they don’t know what a search engine strategy looks like.
The following are a few points to include in your SEO strategy
To be perfect with search engine optimization, you must 1st understand yourself well AND why your customers buy from you. You need to become somewhat of an expert in knowing who your prospects and customers perceive you to be.
The second step is to determine which Internet avenue (second to the blog on your website) is the best place for improving rankings and visibility, and learning ways of succeeding in those places.
One important thing to remember is to set measurable goals, monitor how you do against them, and adjust to improve your strategy as needed. Measure your strategy often and make necessary improvements. Remember that SEO doesn’t happen overnight.
Search engine optimization includes all of the following (and more):
- Content Marketing – you need original content and lots of it.
- Off-Page SEO
- Link Building – think of this as networking from website to website.
- Social Media – supports SEO by exposing your content to more people.
Search engine optimization primarily comes down to publishing and promotion of what you publish.
However its not quite that simple. It can be done well and it can be done poorly. So what’s the difference that makes the difference?
Learn more here…