How to do search engine optimization for small businesses

How to be up and coming with search engine optimization

At the risk of overstating the obvious, search engines have become a competitive place to do business especially for small businesses.

To be successful on search engines, your business needs to be listed, ranked highly and convert incoming traffic into leads and sales.

Many small business owners think that search engine optimization is just about building an online marketing strategy to stay at the top of the search engine result page, but they don’t know what a search engine strategy looks like.

The following are a few points to include in your SEO strategy

To be perfect with search engine optimization, you must 1st understand yourself well AND why your customers buy from you. You need to become somewhat of an expert in knowing who your prospects and customers perceive you to be.

The second step is to determine which Internet avenue (second to the blog on your website) is the best place for improving rankings and visibility, and learning ways of succeeding in those places.

One important thing to remember is to set measurable goals, monitor how you do against them, and adjust to improve your strategy as needed.  Measure your strategy often and make necessary improvements. Remember that  SEO doesn’t happen overnight.

Search engine optimization includes all of the following (and more):

  • Content Marketing – you need original content and lots of it.
  • Off-Page SEO
  • Link Building – think of this as networking from website to website.
  • Social Media – supports SEO by exposing your content to more people.

Search engine optimization primarily comes down to publishing and promotion of what you publish.

However its not quite that simple. It can be done well and it can be done poorly. So what’s the difference that makes the difference?

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Benefits of Search engine optimization to businesses. Small Business Marketing StrategiesSearch Engine Optimization for small businesses is a strategy that can (and should) play an important role in s...
Business Blogs are THE Social Media Marketing Lead Generator No matter what, the very first piece of social media real estate I’d start with is a blog.Chris Brogan / Founder, New Marketing Labs Why does Chris ...
Optimizing your websites key areas to enlarge effective link building When taking your small business online, optimizing your businesses website for search is fundamental. Organic search results are the best place to pro...
How to provide content that satisfies searchers and Google When writing a new page for your business website, it needs to be SEO-friendly content for Google and the other search engines. But what does that mea...
San Jose SEO is Localized Marketing and it Generates Leads When your business has a service area and you need to generate leads within a specific geographic area, how do you localize your SEO efforts to do thi...

Leave A Response

* Denotes Required Field

CommentLuv badge