How to properly optimize your small business website information

Effective ways to boost visibility for your business in search results

A key element of your small business marketing strategy is to effectively place your small business and your products and services in search engine top results.

But…….. It’s hard. If it was easy everyone would just do it, and of course not everyone can appear at the top of the search result, so that idea is kind of silly.

Therefore…… You need to be more serious about this than your competition.

But… This doesn’t mean you have to spend a fortune. While the work has to be done, it doesn’t have to cost you an arm and a leg.

Therefore…. As a small business owner you need to learn how to do this effectively yet inexpensively.

 

A few very important ideas are:

Accurately Optimize Your Business Website information

For small business, your website and your website blog is your most important online asset. Properly optimizing your business website increases your website (and hence your business) in the search results.

But…. What are the actions you take to take to optimize your small business website information?

Consider the following

On your home page, add keywords that identify with your small business, what you provide in terms of products and services and who you provide those to. Both in terms of customer profile and geographic areas (if you’re limited in geography).

Ensure your business name and contact information is clearly visible on every page of your website by putting it into the website header, footer, or sidebar.

Start Publishing

Here is where the rubber meets the road. The most effective way to boost your search engine optimization is to publish useful information and to do so OFTEN.

Learn more here on search engine optimization…..

Download the eBook: The 7 Fundamentals of Being Found Online

 

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