Elements of on-page search engine optimization.

3 elements of on-page search engine optimization for small businesses

On-page search engine optimization can be defined as those factors that have an effect on your Web site in natural search results. On-page search engine optimization include Meta description and keyword phrases as discussed below.

Elements of on-page search engine optimization

Page Title

This is one of (if not) the most important on-page Search Engine Optimization element. Producing effective page title includes, adding keywords to the title, using words only once each, and ensuring the title is “long enough” and doesn’t leave unused space where more search friendly words would have fit.

Always remember to make your title readable for your target audience and that each page should have its own page title. This will improve reaching your target with the use of keywords

Meta Description

The Meta description gives a short description of the page below the result the search engine. The meta description is written entirely for the person, not for the search engine. The purpose of the meta description is to say “pick me” from among the various options on the search engine result page (SERP).

A well-phrased Meta description attracts audience consideration.

Use of image

Images on your website can demonstrate ideas you want to put across and provide a pictorial image of your small business. People come to your website via image searches and the degree to which they do varies from type of business to type of business, but I’ve never seen this be below 10% of total searches.

Remember that

Because search engine do not read images, make sure you associate appropriate text with your image. If you add ALT-text to your image, you make it possible for the search engines to index the image because search engines only reads texts.

Add in keywords in the image name to attract visitors to your website from image seek out. Point to remember: Separate keywords with a dash “-” rather than an underscore “_”.

Learn more…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Pay for Performance Lead Generation thru Local SEO Marketing Frustrated with local SEO marketing companies that take your money every month and deliver nothing?If their efforts do not generate leads for your...
Lead Generation thru SEO Marketing | Making It Local If you provide a service within a local geography (home improvement, landscaping, organic vegetables, etc), you want your SEO marketing to generate lo...
Monitoring Local SEO Marketing Results with Google Analytics Google Analytics is a free software tool from Google that makes it really easy to monitor several important aspects of your local SEO marketing effort...
ABCs of Inbound Marketing: Volume: More Posts, More Traffic Quantity or Quality? Both!In the ongoing debate about Quantity of posts vs Quality of posts, whose right? What matters?The irony of this debate i...
Local SEO Marketing | Keyword Research | Longtail Keyword Phrases For an overview of what keyword phrases are and why they're important, please read a prior article.This article is devoted to the use of long tail k...

2 Comments

Leave A Response

* Denotes Required Field

CommentLuv badge