tiered links, internal links, webpage authority, webpagae ranking

Why Your Link Building Strategy and Efforts Must Include Internal Links

Internal Links Must be Part of Your Link Building Strategy

I scan a lot of articles published in various journals devoted to SEO, Inbound Marketing, Content Marketing, etc, etc.

I see many articles whose topic seems to be an odd inclusions. A good example is the recent headline

Report: Smartphone Shares Flat Ahead Of iPhone 6 Launch

My initial thought is not very relevant to someone focused on increasing traffic and leads through Internet marketing. It’s not like we’re all going to start trading in our smart phones.

I also see many articles that make claims I know to be false and express opinions I know to be detrimental to your success. An excellent example is people who tell you to only publish posts that are 800 to 1,000 words in length.

It’s Refreshing to Find an Article that is Spot On!

A recent article by Bartosz Góralewicz titled How to Create the Right Link Building Strategy is so spot on I feel it needs a little more exposure and promotion.

Internal Links are Important Links

I won’t re-phrase the entire article, but please follow the link above and read it for yourself.

However I will summarize it and provide my twist on the ideas he’s promoting.

First, please understand I’m very WordPress central so when I say “page” below I’m not excluding WordPress posts. Page or pages below means web pages, not WordPress page.

The Main Points

The main point is internal links (links between pages of your website) are links and they matter.

There are supporting pages and supported pages. Supporting pages link to supported pages which can be landing pages and can be what he calls main pages.

Backlinks (links from pages on other websites to pages on your website) should come to various pages on your site. Some should come to main pages, some should come to supporting posts.

Snippet Posts and Pillar Posts

When you are publishing content to your websites, I teach there are two kinds of posts you publish.

Snippet posts are fairly short (200 to 250 words) and make one important point, or answer one question.

Pillar posts are longer, better researched, and provide more in depth information. They resemble technical papers, product reviews, and/or multiple perspectives on an idea.

Within your website snippet posts support pillar posts.

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