Designing a successful website for your small business

Why you should focus on having a website for your small business

For small business, a website is normally the first contact you will have with new prospects. So you need to make sure your 1st impression is the best.

We never get a second chance to show your 1st impression.

You should always think of your business website as your permanent salesman meaning that your website should attend your prospects and customers as best you can.

Reasons why you need a website for your business

Your competitors have theirs

Even if your competitor has a crappy website, it’s better than you having none.

As a small business, not having a website will cost you a lot in lost customers.

Branding

A website is an excellent opportunity to display who you really are, what you offer and explain more about your product or service.

A website can help you build your brand the trustworthiness of your brand.

Build a Relationship with Your Customers

Your prospects and customers can feel connected with your small business through your website.  This can be possible by providing a variety of information. Not just your contact information, social links etc, but success stories, informational content, explainer videos, etc.

Best Practices of Successful Websites

Your website represents your business.

Keep the following in mind when creating your website:

You need to create a website for your business that your customers will be able to navigate around. A complex and convoluted menu system is a detriment to an effective website. Keep it simple.

Don’t forget  Call to Action buttons

Remember that calls to action can make or break the ability of your website to convert visitors into leads. Make sure that the core action that you want your customers to take, is obvious and easy to do.

For example downloading an eBook, such as at the bottom of this post.

Create a Responsive website

Responsive means it displays well on smart phones and tablets.

With more and more people accessing the web on these mobile devices, a responsive website is an absolute must these days, but is also easy to achieve.

Learn more here

Download the eBook: The 7 Fundamentals of Being Found Online

 

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