What are the importance of videos to small business online marketing?

Why you need to budget for video marketing in your business

Video marketing for small businesses continues to gain momentum and is revolutionizing the way small businesses connect and engage with their customers. The primary cause is economic. The cost of creating, editing, and publishing video is lower than it’s ever been.

You probably enjoy the videos you see other businesses use, but perhaps it has not occurred to you that you can use video as part of your online marketing.

But why not?

Why is it easy for most small businesses to ignore the significance of videos on their marketing efforts?

Some say video marketing is the future content marketing and it will continue to grow until it takes over the bulk of our online marketing efforts.

Businesses whether big or small that wish to stay above the rest must adapt videos in order to take full advantage of online marketing.

The following are some statistics that will convince you the need to have videos in your marketing strategy.

Videos included in an email leads to a 200-300% increase in click-through rate.

Videos boosts engagement by 22%. When your viewers enjoy your videos, it increases their intent to buy by 97%

In conversions, videos has the following impact:

64% of video users are more likely to buy a product after watching a video online.

Including a video on a landing page increases conversion by 80%.

The above video marketing statistics make it clear how you can add value to your marketing campaign by adding video.

Utilizing videos in your marketing helps build trust, increase brand awareness, and boost sales.

Therefore, whether you are a big or small business, video marketing is an investment you can not afford not to make.

Video marketing gives small businesses a way to spread their message in a more meaningful way that has a greater potential for emotional impact, due to the very nature of the medium.

Learn more here about generating leads online…

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