How to small businesses should communicate with their customers.

Why small businesses have to change their way of marketing

It’s shocking to see small businesses do purely product (online) marketing with low or no take-up rates from the consumers.

For many small businesses around the world, the way their customers run their lives is more digital (i.e.: use of mobile devices and computers). Their way of living is structured in a way that forces you to think how you communicate with prospects in your market.

In every consumer space nowadays, from entertainment to education to shopping, technology is highly used and this means small businesses must find more effective channels for their brand awareness and position themselves as a unique claim player in their industry.

Therefore, your marketing and sales people must join together to find out new way to win over potential new customers.

Sales and marketing alignment for success

In today’s small businesses, marketing and sales alignment is very important to success, but these two functions only work well together when working towards the same goals and both have access to the same business information.

To reduce the gap between sales and marketing, you will benefit from a marketing automation tool.

This makes it possible to connect sales directly into the lead nurturing and follow up activities.

Marketing automation also means that relevant pieces of content is provided in an efficient, structured, and meaningful way at every stage of your sales process.

In general terms, marketing automation means that small businesses can scale an experience that feels unique to the prospect, but doesn’t require an enormous amount of time from your sales people.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Inbound Marketing Lead Generation and the Decline of Mass Marketing Ad... Digital Islands of Common Interest Digital islands of common interests refers to how the Internet is enabling us collectively to congregate with othe...
Inbound Marketing, Content Marketing, and Website Quality (3) For a human reader, "quality" is somewhat subjective. A recent article on SearchEngine Watch claims that a high quality website ranks higher than a ...
Generate Business Leads Through Social Media by Blogging Remarkable social media content and great sales copy are pretty much the same - plain spoken words designed to focus on the needs of the reader, liste...
The Best Social Media Marketing is Your Business Blog Which social media platform is best? Social media marketing is all the rage right now. Social media marketing consultants and workshops are a dime a...
Generating Business Leads via Local SEO Marketing: Longevity The previous post in this series discussed the importance of consistency in your local SEO marketing publishing efforts. This post discusses the im...

Leave A Response

* Denotes Required Field