Most small businesses that engage in online marketing fail at it.
From social media marketing, search engine optimization to content marketing, they see little to no results for their time and resources.
Online marketing fails for most small businesses because of not having a proper strategy in place.
Online marketing is composed of many pieces that work together to see the success.
Coming up with a perfect online marketing strategy requires you to think critically about your customer’s journey and what content or information they need at each step of their journey.
In online marketing, tactics are critical. For example (knowing how and when to create blog) but you need to maintain focus on the overall strategy as well.
Your day to day activities must fit into your strategy.
Your online marketing strategy is not working because of the following reasons.
You see your website as an expense rather than an investment
Your business website represents your business online and has the potential to reach much farther than any physical location.
Getting a web designer and making your site look good, be customer focused, and SEO ready are all critical to success.
For visitors to decide to close a deal with your business online, your website must contain a lot of education information.
Be willing to spend on your business website content as the results are worth.
Lack on online marketing strategy
Your online marketing strategy is not working because your website does not have enough useful information.
With a proper online marketing strategy, visitors are able to get the information they need using the shortest time possible.
With online marketing strategy there are no SHORTCUTS.
To attract visitors you need to publish useful content at frequent and regular intervals.
To convert visitors to prospects you need to create a sales funnel through which you nurture them.
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