small business SEO, inbound marketing, local SEO marketing

Why is Small Business SEO and Inbound Marketing Different?

In a Word, What Makes Small Business SEO Different is….. Money (or perhaps lack thereof)

Small businesses don’t even have budgets for content development, let alone link building and social media community management.

Small businesses have to find a way to compensate for this lack of resources.

Even the HubSpot toolset at $800 a month is too much for most of the small business owners I talk to.

Primarily for this reason, small business SEO is fundamentally different, no matter how many SEO tips you learn.

Small Businesses Need to Work Together

One of the most difficult aspects of SEO for the new website is being found requires having been found.

In this context of SEO, having been found means your site is:

  • Linked to
  • Commented upon
  • Shared via social media

Big businesses throw money at this. They literally hire people to do all of the above. Some even go so far as to bring up a lot of small websites to link to their main website from. This is an effective strategy, but a an expensive one.

Small businesses simply do not the means to do this.

And the way we compensate is to join forces into communities committed to growing our collective businesses through networking across the Internet.

In the same way that we get to know each other in face to face business networking meetings and (hopefully) send referrals back and forth, we do the same thing across the Internet.

Imagine a Community who Helps Each Other

You link to their websites. You comment on their posts. You share their posts via social media (especially Google Plus).

They in turn do the same for you.

This creates a community of small business Inbound Marketing people who create a rising tide situation where the rankings of all the website are lifted by all the other websites.

When Money is Tight, You Share

The sharing economy includes our cars, our spare bedrooms, spare storage space, and now it includes us sharing website links, blog comments and social shares.

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

 

Related Posts

Internet Marketing Strategy | Enforcing Strong Passwords with Software This post is part of a series about the Internet marketing strategy I call Inbound Marketing. It is also part of a sub-series about securing your Word...
Ultimate guide to why you need a sales funnel and how to set one up. So, when working on your sales funnel, there are 2 main goals you want to achieve at the end of it all: 1) to increase the number of leads and 2)to in...
The Future of Small Business Inbound Marketing: Communities and Co-ops Why Online Visibility Matters Because we start our shopping online these days. For almost everything. While at the same time we're getting better at ...
Attracting Your Audience to Your Website to Grow Traffic and Generate ... Attract Your Audience via SEO Plus Since the Inbound Marketing industry is full of buzzwords, it occurred to me there is no harm in one more, so I ma...
Simple Websites Appeal More to Visitors and Convert (Generate Leads) B... For Commercial Websites, Less Truly is More And it's not just me saying it.Shane Jones of WebpageFX agrees.He published an excellent article ...

Leave A Response

* Denotes Required Field