This post ranks incredibly high in Google for the keyword phrase "tripod alternative"

Why Does This Post Rank so High in the Google Search Engine Result?

This question was asked yesterday by a member of the community who wants to outrank that page.

We’ve all heard there are 220+ factors influencing the ranking of a webpage for a specific search phrase, but you do not however have to know all of them to see why a certain page ranks to high.

In the example provided a specific page on photo.stackexchange.com ranks consistently #1 or #2 on Google for the phrase “tripod alternatives“.

Websites that rank high in Google tend to be larger repositories of content that are updated very frequently.

Large repository of content, updated often

 

 

 

 

 

 

 

Stack exchange is a very large Q&A website, or actually a collection of very large Q&A websites.

It is a massive repository of content that is constantly being updated in the same way the Wikipedia is. As a result of Stack Exchange being so large and providing useful answers to common questions, it has a lot of inbound links which raise the authority of specific web pages and the domain overall.

In numerical terms, photo.stackexchange.com has a domain authority of 82, which is very high, considering the highest possible domain authority is 100.

So why does that page rank so high?

It’s on a very high authority domain and it has engagement. One person asked a question, and 17 people provided answers.

How do you approximate this on your website?

Your two options are:

  1. Install forum software on your website and create a discussion forum area on your site.
  2. Try to do the same with your blog posts by inviting comments and discussion.

Your other focus needs to be to keep on cranking out interesting and useful content.

Publish, publish, and publish some more. Even when you don’t feel like it.

Over time your website will become a large repository of content that others link to.

To learn more about what Inbound Marketing is and how it can benefit your business…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Internet Marketing Strategy Preparation | Measuring Conversion Ratios This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
Are Outbound Messages part of Inbound Marketing Lead Generation? What are "Inbound Marketing Messages"? If you're sending messages as part of your Inbound Marketing efforts, aren't they "outbound"? If it's "inbo...
New Inbound Buzzword: Visual Content Marketing: Does it Generate Leads... Content Marketing Buzzword Alert Visual Content Marketing.... It first came to my awareness through a post on JeffBullas.com. The 10 New Rules of...
Study: Organic Search Traffic Swamps Social Media Web Visitors Organic Search Brings in the Most Web Visitors It's now official. The debate is officially over. A leading search engine marketing publication rel...
Attracting Visitors via Organic Search Traffic is Publishing, not SEO ... Once Upon a Time, SEO was Enough When search engine marketing was in it's infancy, you could obtain a high website ranking by doing technical SEO adj...

Leave A Response

* Denotes Required Field