small business search engine optimization techniques, blog posts, business blogging

Why do Well Written “How to” Posts Improve Your Websites Search Ranking?

This is the second post in a 2 part series.

Part 1 provides an overview of what Google tells us they rank as high quality webpages, and can be read via the link below.

Why “How To” Blog Posts Are a Helpful Small Business Search Engine Optimization Technique

It describes how what Google ranks high is websites and webpages that are the most useful.

“How to” Posts Are Useful

At least they are to me.

I’ll give you a few examples.

The other day one of my doorknobs fell off. No big deal. I can handle this. But this particular style of Kwikset lockset had no visible screws. What to do? Go to Google and find this YouTube video, from Blair Gilbert, of

How to tighten door handles with hidden screws, Kwikset Schlage Yale Ezset Mortice

A five minute video, ten minutes of work at the doorknob, and I was done.

“How to” Posts do Not Need to Be Videos

Patricia Dwyer of Digital Chaos Control has published this useful blog post about managing the disk space on your Windows PC or Mac.


This blog post does not contain video, but does contain screen shots showing you what you should see.

“How to” Posts Are EverGreen

Evergreen posts never get old.

There are how to instructions on the web for shoeing horses, and they are relevant to people who have horses.

There are how to instructions on the web for finding stellar phenomenon, and they are relevant to amateur astronomers.

There are how to instructions on the web for cleaning swimming pools, and they are relevant to people who have swimming pools.

Who is your desired audience? What do they want to know how to do?

Do You Need a High Ranking Website?

Then talk to us. We’ll show you how.

Contact Us

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