Using content curation to grow the organic search traffic to your website

Why Content Curation Helps Attract Organic Search Visitors to Your Website

Content curation is where you provide a summary and some analysis on content published by someone else.

It works and helps draw visitors to your site for the following reasons:

If It’s Good, It’s Good, Independent of Who Wrote It

If the content answers a question well, or makes a good point, does it matter who wrote it? I do however wish to emphasize one important point and that is the importance of adding something to conversation. If all you’ve got to say is “check this out, it’s really good” you should find something else to curate.

Citing Experts Brings Credibility

Especially if the experts at famous. Let’s say your industry is food and Jamie Oliver made a great point about something (school lunches perhaps). People interested in food (and possibly school lunches) tend to want to know what he says.

If the person is so famous they’re searched for a lot, that is an added benefit.

Being a Good Filter

One huge problem with the Internet is the overabundance of information, most of which is low quality. If you really get into content curation, your site can become known (over time) as a good filter for quality content.

Of course to pull this off you must exercise high standards in what you do and do not curate.

Your Perspective Matters

To me this final point is the main point. You have a point of view. Others on the Internet say things you agree with and say things you disagree with. Content curation is an opportunity for you to promote the good stuff while correcting the bad stuff.

I stated earlier you need to have an opinion. Don’t be afraid to share it.

This acts as a filter to you. People who get your perspective will pass through your filter whereas people who don’t won’t. And that’s actually a good thing.

Learn More About Inbound Marketing…

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

Related Posts

How does Social Media Marketing Fill Your Sales Funnel? The basic paradigm of social media marketing is gather, engage, sell. Gather You want to attract your audience to your website. The absolute best fo...
Making Choices When Local SEO Marketing Experts Disagree   When experts disagree It's great when I find someone else who really gets Inbound Marketing (even if he calls it Content Marketing). I too ...
How to use LinkedIn to increase engagement and build connections When you sell to businesses, LinkedIn is a great social media platform for promoting your content. However most small business owners are using Linked...
Best DIY SEO Tips to Increase Blog Traffic and Generate Leads Best DIY SEO Tips In the spirit of full disclosure, the title of this blog post is a bit misleading. While there are best DIY SEO tips, this post is ...
How to get the most out of your marketing technology In recent years, the Internet has triggered a great revolution in buyer behavior AND marketing technology. In the past, we had a one directional sa...

Leave A Response

* Denotes Required Field