inbound marketing, blog post titles

Why Blog Post Titles are Critical to Successful Local SEO Marketing

The most valuable real estate in your entire blog is the title of your blog posts.

This is because the search engine robots pay special attention to them.

Good titles will enhance your efforts. Bad titles will hinder.

So how do you create good high quality SEO titles that help your Inbound Marketing efforts?

It’s easier than most people think.

Use longer titles

You have 70 characters to use. USE THEM!! That allows you 7 or 8 words.

You want to use as many of the 70 characters as you can without going over. Ideally you do not use any words from your title twice. This gives you more combinations of words the search engines will index your post for.

Imply a promise, imply a benefit

Your title is a headline. You should imply a benefit or promise to your reader. We LOVE that stuff!!! And it’s good marketing.

In addition to being very important for the search engine robot, your title (along with your meta-description) are the first chance you have to appeal to a human being.

Write a title that implies there is good and useful information to be in in the post.

Top 10 lists work

For whatever reason, the human mind loves “Top 10 uses of…”, “5 best ways to…”, etc, etc, etc. This is a great title format for your evergreen posts.

 

When your business needs more traffic, more leads, and more business…

Yes, I want more leads

 

 

Related Posts

Search Engine Optimization: how to attract visitors to your website Search Engine Optimization is the practice of getting traffic from the organic or natural search results on search engines. Search engines help peo...
Sales funnel as the greatest way to measure your business progress What is a sales funnel? A sales funnel can be described as the process of following up with sales leads in a way to encourage them to take the next st...
Tools for SEO and Inbound Marketing for Small Businesses with Limited ... Tools Make SEO Easier, but They Cost First let me explain that there are two broad categories of SEO tools, tools that help you do, and tools that he...
The changing nature of customers behavior: How to better prepare The Internet has had a huge impact on the way customers make their purchasing decisions. People now do fairly extensive research on products and se...
Local SEO Marketiong | SEO vs PPC | The Pareto Principal I'm sure you've heard of the Pareto principle. 80% of your results comes from 20% of your effort. 80% of your revenue comes from 20% of your custom...

Leave A Response

* Denotes Required Field