How to implement and measure your inbound marketing

Where do businesses go wrong with inbound marketing?

As a small business with limited capital, inbound marketing is a natural strategy that produces significant return on investments, when done well (which is not that hard).

To most small businesses, inbound marketing just makes sense, but most don’t know how to proceed and can’t afford to outsource to an agency or consultant.

Developing a proper strategy that produces results your small business needs is easier than you’ve been told, but does require focus and committment..

So where do small businesses go wrong with inbound marketing?

They think it looks like marketing when in fact it looks like journalism. Inbound Marketing is all about publishing and being educational.

Useful content rules the day, not “just” content.

Creating your inbound marketing strategy.

Before you start updating your business website, 1st have a roadmap for implementation and measurements of your inbound strategy.

Therefore consider the following for creating your inbound marketing strategy.

Metrics.

Identify your audience.

Develop marketing personas (but don’t stress this, you will make changes).

Identify what to measure:

  • Visitors from organic search
  • Conversion events
  • % of visitors who are new
  • Most read content

Start Publishing and measure your results

Publishing means EVERY DAY, and it’s not as hard as it sounds.

If you need to find a writer in a remote part of the world to help you, contact us. We’ll help you.

Use Google Analytics to monitor progress.

Make adjustments as needed (and some will be needed).

Most importantly, get started.

Learn more here…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Here is why balanced marketing is the smartest choice for businesses Are you an Inbound or outbound marketer? Most likely you will say an inbound marketer.As inbound marketing has risen to fame, there’s been a split...
Local SEO Marketing | When Experts Give Bad Advice A recent post by an industry insider talks about lessons learned from an $11M content marketing campaign.While their advise might apply to brands wh...
3 Ways to generate more leads with better calls-to-action Small businesses mostly overlook one major factor of Landing Pages – THE CALL TO ACTION.Many small businesses omit or mess up their call to action...
The importance of tracking your leads with marketing automation Lead tracking software helps you know what your visitors and leads are doing on your website. I don't need to tell you why it's important why you know...
Inbound Marketing Tactics that Generate High Quality Leads A recent article on a marketing website that has a large readership published a post titled: 5 Inbound Marketing Tactics to Generate Leads For Your B...

Leave A Response

* Denotes Required Field