inbound marketing, in-house vs agency

When to do Inbound Marketing In House vs Hire Agencies or Consultants

When to Hire Out? When to do In-House?

Life is an endless series of trade-offs, and one big one is time vs money.

Doing Inbound Marketing requires time, effort, and focus.

The advantage of hiring out is that you save time, effort, and focus at the expense of money.

The advantage of doing the work in house is you save cash, but people need to spend time, effort, and focus.

There is of course always a third way which is to manage the overall process, do some work in house, and sub-contract out the rest.

For Small Businesses, the Questions are…

Can you budget $2,500 a month for Inbound Marketing?

If the answer is no, you won’t find a quality agency to do this for you.

You will find agencies and consultants, but unless they’re doing you a special favor, they can not realistically charge less than that.

The reason is the money fee you pay has to include the generation of content and we’re talking at least 60 short posts and a few long posts per month.

Can Someone in Your Business Devote 1 to 2 Hours a Day?

If the answer is no, you have to hire out.

If the Answer to Both Questions is No….

You’ve got a problem. You’re stuck in that old joke of “You can’t get there from here”.

Effective Inbound Marketing costs. You either spend money or time and effort.

When you understand the necessity of having a strong online presence, the question then becomes “how” do you make it happen.

Do you find the $2,500 a month somewhere? Do you find the 1 to 2 hours a day somewhere?

Is the 1 to 2 hours a day cheaper for you?

If it is, consider joining us. We are a community of small business professionals working to effectively market our businesses online.

Watch our intro video. Get a feel for who we are. Join us.

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

Local SEO is Permission Based Marketing and Lead Generation What does it mean that local SEO marketing (also known as Inbound Marketing) is permission based?It means you do NOT obtrusively push your message i...
How to support your content marketing with little widgets on blog Are you leaving out anything of your content marketing that could be getting you more results?Are you aware that some widgets directly support you...
Why Effective Social Media Marketing is a Mix of Networking and Promot... Why Do So Few People Comment on Social Media Posts? Maybe your circle of Facebook friends is different. Maybe I'm spending time on the wrong sites or...
Why the Future of Small Business SEO and Inbound Marketing is DIY It's because of economics Once upon a time, way back in 2010 or 2011, it was possible for a small business to buy a small business SEO package for $3...
Small Business Marketing Execution is More Important Than Strategy Well, not really.But being in motion is better than not being in motion.So while the people who tell you to work on strategy before you execut...

Leave A Response

* Denotes Required Field