backlinks to grow web traffic

When Do Your Link Building Practices Become SPAM Link Network Stuff

SPAM Backlinks vs Good Backlinks

Prior posts discuss how backlinks are critical to your Inbound Marketing success but that they are ways of obtaining backlinks that are good while other ways are bad.

Link Networks: Growing Website Traffic via SPAM Techniques and Tricks

Growing Your Website Traffic with Backlinks Without Using a Link Network

This post continues the discussion of acceptable vs unacceptable techniques.

Concrete Examples (con’t)

You Exchange Links With Someone You Meet Online

More and more, real human relationships start online. In some cases they carry on for years online. People work together very effectively and never meet face to face. There are a number of people in my life for whom this is true. A property manager in Texas I’ve worked with for 20 years. Writers in Philadelphia, The Philippines, Kenya, and Uganda. These are real relationships that occur through the magic of computers and telecommunications.

If you meet someone online and you exchange links with them, is this web spam? No. This is no more unreasonable (remember the reasonable person test) than doing so with someone you meet face to face.

You Join a Community of People Who (Amongst Other Things) Exchange Links

This is conceptually similar to joining a networking group such as BNI. But rather than meet face to face every week to exchange referrals, you meet in a forum of some type and exchange ideas and links.

Is this web spam? No. This is as natural and reasonable as attending the BNI meeting, it simply extends your geographic reach and provides greater scheduling flexibility.

You and People You Know Guest Post for Each Other

Maybe this is an extension of your in person networking group, or maybe this is an extension of your online community. In either case these are in fact people you know, either face to face or through the Internet and people with whom you have an established relationship.

Is this web spam? No. This is also something a reasonable person does.

Having said that I do have a further comment. A reasonable person might generate 1 or 2 guest posts a week. If someone has found a way to generate 15 guest posts a week, it’s not reasonable.



Want to learn more about generating visibility and leads through Inbound Marketing?

Yes, I want more leads




Related Posts

Converting Website Visitors: Use Obvious Calls to Action The first principal of website conversion for your travel business (any business actually) is to tell your website visitors what specific action you w...
Getting the most out of your marketing automation You know you need to spend money to make money, but you also need to conserve your pennies.Marketing automation for small businesses is a way of r...
Calls to Action Generate Leads from Increased Web Traffic If your website calls to action ask your visitors to do things they are not willing to do, they will not do it.Since having them take this action is...
How to create an amazing call to action button for your business Did you know that no matter how good your marketing strategy is, nothing will happen until your prospect actually does something? For this to happen, ...
How to maximize marketing automation in your organization Do you have a marketing automation platform in your organization? How was the set up process? Did it start well then lose its momentum?The potenti...

Leave A Response

* Denotes Required Field