What is most important? On page SEO or off page SEO?

What website will get more traffic if one website will have only on page SEO and another site only off page SEO? Why?

This question was submitted by someone on Quora.

They’re under the impression that on page SEO and off page SEO are separate and distinct and can be be done independent of each other.

That is simply not the case.

I find it useful to think of SEO as a machine (metaphorically speaking) with LOTS of moving parts, all of which interact.

Even the short list of what’s most important feels like a long list.

  1. Your website must contain a growing body of high quality content that is updated at very frequent intervals – preferably multiple times a day.
  2. Your website title, tag line, blog post categories, and blog post titles have to together inform the search engines as to what your website is about.
  3. Your blog post titles must be SEO friendly, which means they contain words and phrases people are likely to search for an no word is used more than once.
  4. Each post needs at least one internal link and one external link.
  5. Each post requires an image that is well described using the available text attributes of images.
  6. Over time you create a hierarchical internal link structure so your more numerous shorter posts (snippets) “link up” to your longer and better researched longer posts (pillars).
  7. Your posts are promoted to your social media followers.
  8. You look for opportunities to guest post on websites that have higher page rank than yours.

With all of the above, and more, your site will gain authority over time and start to rank higher.

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