What is most important? On page SEO or off page SEO?

What website will get more traffic if one website will have only on page SEO and another site only off page SEO? Why?

This question was submitted by someone on Quora.

They’re under the impression that on page SEO and off page SEO are separate and distinct and can be be done independent of each other.

That is simply not the case.

I find it useful to think of SEO as a machine (metaphorically speaking) with LOTS of moving parts, all of which interact.

Even the short list of what’s most important feels like a long list.

  1. Your website must contain a growing body of high quality content that is updated at very frequent intervals – preferably multiple times a day.
  2. Your website title, tag line, blog post categories, and blog post titles have to together inform the search engines as to what your website is about.
  3. Your blog post titles must be SEO friendly, which means they contain words and phrases people are likely to search for an no word is used more than once.
  4. Each post needs at least one internal link and one external link.
  5. Each post requires an image that is well described using the available text attributes of images.
  6. Over time you create a hierarchical internal link structure so your more numerous shorter posts (snippets) “link up” to your longer and better researched longer posts (pillars).
  7. Your posts are promoted to your social media followers.
  8. You look for opportunities to guest post on websites that have higher page rank than yours.

With all of the above, and more, your site will gain authority over time and start to rank higher.

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Shifting from Social Media to Content Marketing Increases Engagement a... Smart Marketers are Making the Switch Why are smart marketers making the switch from Social Media Marketing to Content Marketing?The main reasons...
Small business marketing strategy: How to earn authoritative links A Link building strategy for small business does not really require a huge budget but does require the production of useful high quality content you p...
Implementing Your Small Business Sales Funnel on Your Website via Call... The prior post described what sales funnels are and how the people who know yours best are our customers. To read that post select the link in the pri...
What Does it Take to 100% Guarantee SEO Results? As stated in the previous post, a 100% guarantee of specific SEO results can not be done, and you should hang up (or walk away) whenever anyone tells ...
SEO is Prerequisit to Effective Inbound Marketing Effective inbound marketing (aka content marketing) requires SEO but is not SEO.I scan articles every day about the search industry and I am freque...

Leave A Response

* Denotes Required Field

CommentLuv badge