Working to rank for "a" keyword is off topic since mature websites rank for hundreds of different keyword phrases.

What should I do to get a keyword ranking on Google’s first page? What are some tips?

If you’re trying to rank for “a” keyword, you’re leaving aside opportunities to attract organic traffic.

Mature websites rank for hundreds and in some cases thousands of different keyword phrases, some appear on page 1 of the search engine result page, other appear on page 42.

The key to ranking is for your site to provide great content relative to what people are searching for (hence our collective focus on keywords) but some keywords are so competitive it might take you years to obtain a high ranking.

To illustrate this point I’ll use the website of my sister in law’s medical practice. Double click in the image to see a larger copy.

Mature website rank for hundreds if not thousands of keyword phrases

drcarney.com search terms

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As you can see from the bottom right of the image, that site ranks for 999 different search terms. The highest ranking ones appear on page 1. The lowest ranking one appears on page 42 (for real, that’s not “just” a Douglass Adams reference as the first one was).

So how do you rank your website for a large set of search terms?

You publish and you publish A LOT.

Please notice the chart below. It’s from Google Analytics and it shows overall website traffic to a website for a period of about 5 months. Again, to see a larger image, double click within the image.

growing website traffic is a matter of publishing original content (curated and not) and promoting that content via social media

Growing Website Traffic

 

 

 

 

 

This was the result of publishing a lot of short posts at regular intervals. To be precise, posts were published every 8 hours for a period of about 3 months.

You can see from the chart what happened.

Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

Landing pages best practices to increase conversions Does your small business struggle for conversions? Have you tried social media marketing? Have you tried online marketing? How well do your l...
How the Sudden Death of Dave Goldberg Will Have a Ripple Effect Sudden Death Death is never easy, and it's hard to say if sudden death is "better" or "worse". In times of grief such words become irrelevant. Thi...
Online Lead Generation: What is the first rule of website conversion? This has never really be formulated into a law of marketing, but it should be. People will take actions they are willing to take, and will not take a...
What Inbound Marketing Is and Isn’t | What Generates Leads In a prior post I explained the defining characteristics of both outbound and inbound marketing. Because there is so much confusion, I thought it wor...
How to make your small business outstanding and customer friendly With everybody having a website these days, the Internet is full of small business websites that are not very good. For small business website to b...

Leave A Response

* Denotes Required Field