The best way to increase organic search traffic is to publish a steady steam of high quality content.

What is the best way to increase organic traffic?

In short, by publishing.

The more you publish quality content the more visitors your site will attract through organic search traffic.

I know that sounds conceptually easy, and it is.

What makes it hard is the discipline needed to generate a steady stream of fresh content every day.

I also wish to focus on the concept of “quality content”.

Quality is not as subjective as most people think.

From an SEO perspective, there are some formatting things you must do to every post, and while that is important, it’s not what I’m talking about.

I’m talking about “high quality content” from what would seem at first glance to be a purely subjective perspective.

After all, one man’s trash is another man’s treasure.

But “quality” is not that subjective, and that is according to Google, not to me.

Google works to quantify what is and is not high quality through the use of human raters whom they train to provide feedback on the quality of websites.

They have a search quality rating guide which is used to train these people.

Per Google (and this is true of me) we go only for one of three reasons. We want to find something, do something, or learn something.

Google calls this user intent.

The Google quality rater first has to identify the user intent behind a certain search phrase, then the rater rates the various pages in the SERP (Search Engine Result Page) with how well they meet that intent.

The bottom line is that quality means useful.

If your content makes it easy for people to find, do, or learn, it’s high quality.

Learn more….

Download the eBook: The 7 Fundamentals of Being Found Online

 

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