content marketing contains SEO which is the technical part

What is Content Marketing in SEO? How do you attract website visitors?

The question as asked gives an incorrect impression. The question implies that Content Marketing is somehow a subset of SEO when in fact it’s the other way around.

Content Marketing is using the publishing of content (mostly to your website) to market your products or services.

Strictly speaking it is not necessary for Content Marketing to include any website visitors who arrive via organic search, but of course layering SEO onto your Content Marketing efforts is very little incremental work which reaps great rewards.

So SEO is a subset of Content Marketing.

SEO (Search Engine Optimization) is when you ensure the SEO technical parameters (of which there are dozens) are properly set, for your website overall and for each individual web page and blog post.

The purpose of SEO is to help your content be found by people doing Internet searches.

Again I want to be clear, it is theoretically possible for everyone who shows up at your website to show up via a social media site referral or some other form of referral, but if you were to do that you would be leaving out an important piece of the content marketing puzzle.

SEO is a fairly narrow topic focused on the technical aspects of SEO.

Content Marketing on the other hand is a very broad topic that includes (but is not limited to) the following:

  • Understanding buyer personas.
  • Understanding your customers Buyers Journey (your sales funnel).
  • Creating content that is informative and useful to prospects at the various stages of your sales funnel.
  • Defining and implementing appropriate Calls to Action (CTAs) on your blog posts and web pages to nudge people into taking the next step in your sales funnel.
  • Publishing blog posts that provide useful information and doing so at very regular intervals (as in daily).

SEO is foundational. In spite of what I said earlier in this post, it truly does need to be there, but it’s not the focus of what you do, it permeates everything you do.

Learn more…

Download the eBook: The 7 Fundamentals of Being Found Online





Related Posts

How to sustain and increase your company’s competitive position To sustain and increase your small business position, you need to care about some trends your prospects and customers follow. Managing all the mark...
Continuously Creating Fresh Content for Inbound Marketing Lead Generat... Content Marketing Efforts got Writers Block? Do you find it a challenge to generate fresh content for your blog every day? You're not alone. How d...
Why most small businesses fail in their online marketing Most small businesses that engage in online marketing fail at it. From social media marketing, search engine optimization to content marketing, the...
How to get more readers using different types of content Is your content marketing working? What types of content do you use in your marketing strategy? The purpose of this article is to highlight the com...
How to use a parallax website design and not hurt SEO Parallax scrolling is when the home page of a website is one big page and scrolls up and down and when you select a menu item on the website it doesn'...

Leave A Response

* Denotes Required Field