So what is account-Based Marketing?
In simple definition, account based marketing is a strategy that focuses your marketing efforts on your important accounts.
With your most important accounts, your marketing campaigns must be more personalized and more customized to connect with your target audience.
Of course it all depends with the kind of business you run but the following are some of the pros and cons of account based marketing.
Pro:Account based marketing will boost your personalization tips.
With account based marketing, your campaigns will need to speak to a whole account.
Account based marketing will help you to focus on your target account with their unique issues and therefore the need to make sure that your sales and marketing people come together to deliver the best customers experience.
Con:With many target accounts, you need to multiply the amount of content.
For each account you target with this strategy, you need the right message that fits each of the target.
With this strategy, you need more content writers which for small businesses can be a problem to hire them.
To avoid this, have a tight sales and marketing alignment to know when and how your content are created and distributed.
Pro:Account based marketing is worth on important accounts.
Account based marketing gives your important accounts genuine experience. By understand them well from a marketing perspective, you will be able to create campaigns and content that provide value to them.
Con:Account based marketing works for just a few important accounts.
This strategy many not just work for every other account that you have.
Therefore, account based marketing is not just a strategy that is meant for every business or every industry.
Learn more here…