aida sales funnel, lead generation, lead nuturing, sales

What is a Sales Funnel and How Does Inbound Marketing Keep Yours Full

Your Sales Funnel

The sales funnel is a concept to help us understand the process whereby people move from being unaware you exist to being a one of your customers.

It describes their journey through various phases.

A very common model is the AIDA sales funnel, where AIDA stands for:

  • Awareness
  • Interest
  • Desire
  • Action

The basic idea is that not everyone moves to the next level in the funnel, which is what makes it a funnel.

For sake of argument, let us assume the following ratios:

  • For every 10 people who become aware of you, 1 has a stronger interest.
  • For every 5 people who express a stronger interest, 1 desires your product or service.
  • For every 10 people who desire you product or service, 1 buys.

That means 500 become aware of your products or services for every one person who makes a purchase.

This is the basic idea of a sales funnel.

Inbound Marketing and Sales Funnels Go Together Like….

I’d like to say peanut butter and jelly, but it’s more of a cause and effect relationship.

Inbound Marketing drops leads into your sales funnel.

To use this website as an example, using the ratios above:

  • For every 500 people who visit the website, 50 download the eBook.
  • For every 50 people who download the eBook, 10 sign up for the free preview lessons.
  • For every 10 people who sign up for the free preview lessons, 1 joins the community.

Inbound Marketing creates awareness. It brings people to your website via organic search, and thereby drops them into the top of your sales funnel.

Take a Closer Look…

Download the eBook: The 7 Fundamentals of Being Found Online

Related Posts

How Content Marketing Digital Disruption is Affecting Search Resultss A leading content marketing website recently published an article titled "Digital Disruption is Affecting Search Marketing: Are You Ready?". The ar...
Why Your Link Building Strategy and Efforts Must Include Internal Link... Internal Links Must be Part of Your Link Building Strategy I scan a lot of articles published in various journals devoted to SEO, Inbound Marketing, ...
Linking for SEO Still Provides SEO Value to Increase Web Traffic and G... Do Links Still Matter? Yes, they do.   Matt Cutts, the head Web Spam guy at Google did say they did an experiment with removing links from...
What are the importance of live streaming videos to small business? Video marketing is an effective small business marketing strategy. This is because the costs of making and hosting videos have plummeted. People now s...
Case Studies or Success Stories: Which Creates More Engagement and Soc... The Problem With Case Studies..... Case studies are boring. That's why they aren't engaging. So creating interesting content from case studies req...

Leave A Response

* Denotes Required Field