lead geneation via inbound marketing creates top of mind awareness at the time a consumer is interested to buy

What Inbound Marketing Is and Isn’t | What Generates Leads

In a prior post I explained the defining characteristics of both outbound and inbound marketing.

Because there is so much confusion, I thought it worthwhile to provide specific examples of things that are and things that are not inbound marketing. This is because there is a lot of emphasis being placed on the use of technologies/platforms that provide very little payback.

For a very brief summary, outbound marketing is mass marketing while Inbound Marketing is organic search marketing. Outbound marketing is sending your message into a large audience most of whom do not care, while you only ever meet Inbound Marketing prospects because they do (if they did not, they would never find you).

If you had to choose between devoting time, energy, and money on various activities, would you not choose the activities that attracted the right crowd, in the largest numbers, for the least cost and effort?

Would you not avoid spending time, money, and effort on activities are generate some leads, but not many?

Zippe.biz provides Local SEO Marketing training, consulting, and implementation.

Please understand I’m not saying outbound marketing efforts have no place in your marketing strategy. Inbound Marketing will attract your audience, specific outbound tactics will help keep them engaged.

Inbound Marketing is attracting your audience to your website via organic search. It is nothing more and nothing less than a professionally sounding name for blogging.

Don’t get me wrong, Inbound Marketing is more than JUST blogging. Inbound Marketing is a highly structured, methodological, and systematic form of blogging, whose purpose is to attract your audience to your website and convert some of them into prospects and customers.

For specific examples of what is and is not Inbound Marketing, please click the link early in this sentence.

When your business needs more leads, you should talk to us. We can help.

Yes, I want more leads

 

Related Posts

The Most Important Aspects of Successful Inbound Marketing Lead Genera... Where Successful Inbound Marketing People Focus their Efforts While Inbound Marketing is well within the capabilities of anyone with a minimum of com...
Search engine optimization. Online marketing scheme for your business If you are already running an online marketing campaign for your small business or you want to start your marketing campaign online, one strategy that...
Local SEO Marketing | Helping Your SEO Consultant Help You Helping ensure a good outcome for your local SEO marketing efforts requires your provider to obtain information from you. This post gives an overview...
How is the perfect “Google friendly” website built and wha... The perfect "Google Friendly" website is a very large repository of information that many people find useful and is updated multiple times a day. T...
Search engine optimization Contrast between internal and inbound link What is search engine optimization? Search engine optimization can be defined as the techniques and procedures of making your website more noticeab...

Leave A Response

* Denotes Required Field