professional seo services, social media strategy, inbound marketing, lead generation

What do Professional SEO Services and Social Media Strategies Have in Common?

Neither One is Top Priority for a Small Business

Why Not Professional SEO Services?

The economics of professional SEO services are such that packages that cost between $400 and $800 are not enough to get results.

Before I moved to SEO training for small businesses I did SEO consulting for larger businesses. If a client could not write a monthly check or at least $2,000, there was nothing I could do for him.

Why? Because effective SEO is mostly about writing and publishing, and for $400 to $800 you’re not able to get 60 to 90 posts per month.

It’s my belief the firms that sell these $400 to $800 packages know this, which is a sad statement on the SEO industry.

Why Not Social Media Strategies?

Because the generating and publishing of interesting and useful content MUST come first. It is THE hub of all your efforts and it is the thing into which everything else attaches.

The purpose of SEO is to attract visitors to your website via organic search. Social media does have a role to play in this, as it can help (slightly) amplify your reach (and I do mean slightly). But with good tools it takes only a few minutes a day and it does provide some benefit.

But wait! No SEO and No Social Media?

No. I said no “professional” SEO. Because if you can’t plunk down $2,000 plus per month you’re wasting your money anyway.

Amateur SEO?

In a manner of speaking, yes.

It’s an interesting economic dynamic in an age where the mantra is “if it’s not core, outsource it”, that the economics of the SEO industry is such that small businesses with small budgets have to either do it themselves, or be left behind.

I know it sucks that the cheaper packages don’t work, but I can’t change that.

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