Vetting a potential SEO agency is not easy as there is an enormous amount of false information about SEO being shared on the Internet.

What are the Tips for Finding a Quality SEO Service?

The #1 criteria is have they successfully done SEO for others before before. Are they basing their advise and strategy on something they’ve successfully done (preferably multiple times) or are they repeating things they’ve heard others say they think make sense?

Before I elaborate in more detail about what you do want to hear, let me first list a few things you absolutely do not want to hear.

You Never Want Your SEO Agency to Say….

  1. We can’t tell you how we do it, as that’s proprietary information.
  2. Only X people know how to do this and we’ve got 1 of them in our company, and no you can not talk to them.

If a prospective agency ever says anything like that, do not work with them.

Things a Prospective SEO Agency Should be Happy to Share….

  1. Their overall strategy. What are the main tasks involved in their efforts? Why are those tasks important?
  2. Their day to day tactical strategy? Relative to those tasks, what are the clearly defined deliverables?
  3. How you independently verify their work? Not just are they meeting their deliverables, but relative to organic search traffic, how far has the needle moved? And relative to website conversions, how are things going?
  4. How often will you together review the strategy, tactics, and make course corrections if and when needed? This should be every 1 to 2 months.

How do You Best Verify an SEO Agency or Consultant?

There are two best ways:

  1. Recommendations from people you trust who vet that these people are competent.
  2. Learning yourself what it takes and therefore being able to verify if their claims, statements, plans, etc do in fact make sense.
Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How does Google test their search engine? And verify algorithm updates... I do not work at Google and I do not have a full and complete answer. I sometimes wonder if anyone, even the people working at Google do. I say this b...
Fill Your Sales Funnel with Local SEO Marketing, Part 1 A prior post about how Inbound Marketing generates leads that fill your sales funnel spoke of the four main things you MUST do to outrank your competi...
Was Google’s Mobilegedden Algorithm Update Hype? Is Mobile Frien... Prior to Apr 21st, 2015 the Internet was a buzz with news of the upcoming Mobilegedden update from Google. If your website was not mobile friendly, yo...
The High Cost of Effective Inbound Marketing to Attract Web Visitors a... The Cost of Doing Inbound Marketing How much should a business budget for Inbound Marketing? An article recently published at KunoCreative.com mak...
Formulating a marketing strategy for your small business For small businesses, choosing the way to go as your marketing strategy can be stressful. What works? What's a waste of time and money? As a small bus...

Leave A Response

* Denotes Required Field