There are few aspects of marketing that give small business marketers more headaches than measuring ROI.
What works? What doesn’t? Where should you invest more? Where should you cut your losses.
Marketing automation works, and the ROI is measurable and significant.
If you are on the process of coming up with a marketing automation strategy, the following are some of the ways that marketing automation increases your returns on investments.
Marketing automation nurtures prospects
Nurturing your prospects into a sales ready state is necessary, and nothing has a better cost/benefit ratio than marketing automation. When using marketing automation effectively, you automatically move prospects down your sales funnel based on how they interact with your small business.
Marketing automation helps you to identify warm leads
Do you know when a lead is sales ready?
This is one of the most important thing to know when you want to boost your conversion rates and hence increase your returns on investments.
With marketing automation, you assign “points” to prospects who take certain actions (download eBook, visit specified website, etc), and track your prospects activity on your business website relative to these points. High point prospects are worth devoting more time and energy to a follow up.
Marketing automation helps to get qualified leads to sales easily and quickly
By using the point system in your marketing automation system. When someone does a high point action right way, they’re qualified and merit immediate follow up.
Marketing automation helps in aligning sales and marketing people
Many businesses have a problem bridging the gap between marketing and sales. Marketing automation makes that easier by providing a communications channel between the two to make the overall process of moving prospects to sales (and when needed back again) more seamless.
Learn more here about generating leads online…