small business branding

Want a Simple Exercise in Branding Your Small Business, On The Cheap?

This article is part 2 of a 3 part series.

Part 1: Does Your Online Marketing Diverge from Your Offline Conversations?

Part 3: What Offline Marketing Activities Increase Online Visibility?

It Starts With Three Simple Questions

And the three questions to start your small business branding with are:

Why Are You in Business?

Think big picture. I know you need money to pay your bills, but can’t you do that with a job?

People who start businesses tend to think they have a solution to a problem.

The bigger the problem and the simpler the solution, the better.

Put a little thought into this.

What big problem do you solve, and in what simple way do you solve it?

Don’t worry that a killer answer doesn’t emerge after only a few minutes. Let the question roll around a bit in the back of your mind. Your unconscious will continue to chew on it and you’ll be surprised what ideas bubble up.

What Do You Sell?

Of course you sell some tangible products or services. That’s not what you’re after with this question.

Chunk up.

Why do people buy your stuff? If you’re not sure, ask some.

What do they do with your products or services?

What does it allow them to be or do?

That is what you sell.

I’ll use myself as an example, while it’s true Inbound Marketing University sells Inbound Marketing training and coaching, what we really sell is a way for small businesses to generate a steady stream of quality leads which allows Main St to compete better against Wall St mega businesses.

Who Do You Sell To?

For this question, get more specific (chunk down).

No one sells to “everyone” or to “every [fill in the blank]”. You may think you do, but you don’t.

To help answer this question ask yourself who gets the most value out of what you sell, and what value they get from it.

Then ask yourself of those people who are most likely to pay.

Those are the people you sell to.

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

 

Related Posts

Local SEO Marketing | When Experts Give Bad Advice A recent post by an industry insider talks about lessons learned from an $11M content marketing campaign.While their advise might apply to brands wh...
Inbound Marketing Generates Leads you then Nurture with Marketing Auto... Lead Generation vs Lead Nurturing This post describes the differences between lead generation and lead nurturing, but first let me describe briefly w...
Why Are Your Google Pay per Click Ads Only Marginally Effective? 94% of Users Select an Organic Search Result This is the conclusion of a research study that analyzed 1.4 billion searches conducted by 28 million pe...
How to generate leads by launching a webinar program Why conduct online webinars as part of your marketing? Because you can reach a larger and more geographically spread out audience than you can with in...
Local SEO Marketing Leads Are 62% Cheaper Than Outbound In the spirit of full disclosure, leads from Inbound Marketing are 62% cheaper than leads from other sources, and local SEO marketing is a specialized...

Leave A Response

* Denotes Required Field