What is the future of video marketing strategy?

Video marketing trends in 2017 for small and big businesses

Video is changing and shaping the world on online marketing more than ever in 2017.

Video is a fundamental part of any content strategy that wants to be successful

When done right, Video helps you drive ROI for your business.

So what are the trends in video marketing?

This article goes through some of the smartest trends you should be watching for.

Self-Service Sales Processes

Your business website is the main place for prospects to build interest in your product. You want to give them the information that they want, and many people (especially younger people) prefer short videos over written text. To speak to them, you must incorporate video into your sales processes.

Content in Video format

For other reasons, videos are now necessities and not a luxury. Taking a written blog post and publishing it as a video serves two main SEO purposes:

  • It creates a new post that displays the information in a different format.
  • It helps keep people on page longer than written posts typically do.

Video Quality over Video Quantity

Give the quality of your videos more priority, but don’t get excessively hung up on production quality. Lighting, sound, etc is important, but there is such a thing as “good enough”.

What really makes a video good is that it provides real answer and isn’t “just” another video that takes time to say very little.

These higher-quality videos rise above the rest. By creating high quality content you’ll see higher ROI.

Use more Personalized videos

What this means is creating video content for the various stages in your sales funnel so your prospects have videos that answer questions at every step of their buying decision.

These more personalized videos help business build a stronger connection with prospects.

In Closing

Video is slowing coming to dominate online marketing. If you haven’t created your own video strategy yet, it’s time to get started.

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