How to create a marketing funnel. Sales process

Ultimate guide to why you need a sales funnel and how to set one up.

So, when working on your sales funnel, there are 2 main goals you want to achieve at the end of it all: 1) to increase the number of leads and 2)to increase the number of people who go down your sales process from the first step through to buying stage.

Let’s take a walk at a general sales process and discuss how this fits into your sales funnel.

But before we do I wish to emphasize that even if you do not realize it, your business has a sales funnel. The main question to ask yourself is does it “just happen” or do you proactively walk your prospects through yours from step to step?

The following are the generic steps of your sales funnel


The 1st step of your sales funnel is to make your prospect aware that you even exist in the market. This can be accomplished through business blogging, social media marketing, email marketing, and generally advertising your presence online.

Of course the way you advertise yourself to your customers depends on the product or service you offer to them.


After making your business known to your potential customers, you need to educate your prospects.

Teach them what problems your product or service solves, and how your product or service does so.

On this stage, focus on providing education to your customers. Give them as much information as they need about your product or service.


At this stage, your prospects need some time to determine if they are going to make a purchase or not. This will be based on the information that you will have provided to them.


If your prospects decide to do business with you, it is your duty to keep them closer to you. This helps your customers to make a purchase without you being too pushy on them. A great example of this would be to give some extra value add for free.


After it all, it’s time to celebrate. You have made a sale..

Learn more about selling online….

Download the eBook: The 7 Fundamentals of Being Found Online


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