inbound marketing, publishing consistency, search signals

Tips for Publishing a High Quantity of High Quality Posts for Your Inbound Marketing

This is the 2nd article in a two part series:

Part 1: How Do You Maintain Sufficient Quantity of High Quality Blog Posts?

Tips for Finding Fresh Content Ideas Every Day

As stated in part 1 (and elsewhere on this site, many times over), to improve your Google ranking and to attract more visitors via organic search, you need to publish fresh content to your website every day, and preferably two or three times a day.

Don’t worry. Interesting and useful posts do not need to be long. Snippet posts (the bulk of what you’ll publish) should be 200 to 250 words in length and if you’ve got a long article to write, break it up into a two or three part series.

Anyway, you still need a steady stream of ideas for fresh content.

Below are tips to ensure you never run out.

Think Like a Journalist

Inbound Marketing looks like journalism. Be always on the lookout for story ideas. Carry a 99 cent pocket notebook or a smart phone with a voice recorder app with you at all times. When an idea bubbles up, write it down (or voice record it).

Subscribe to Email Newsletters

I subscribe to somewhere between 50 and 100 newsletters from various people in my industry. I have a filter that sends them all into a folder I’ve created. When I set down to do my daily writing, I open that folder and start scanning.

I typically only have to scan 4 or 5 emails before a blog post idea bubbles up.

Set Google Alerts to be Delivered Daily

This is similar to the idea of subscribing to email newsletters, but rather than a newsletter each alert generates a daily summary of what a Google search on the stated topic produces. I have maybe 10 to 12 Google alerts, and each day I receive one email summary of search results per alert. These also go into that same email folder described above.

Ask

Ask on social media and perhaps even go so far as to create an “Ask us” page on your website. Each question you receive is a future blog post.

To Learn More…

Download the eBook: The 7 Fundamentals of Being Found Online

 

Related Posts

How to create an effective call to action that motivates action Every small business website must have effective calls to action, or it's not much of a business website.A call to action is a response you want u...
Internet Marketing Strategy Preparation | What Are Long Tail Keywords? This post is part of a series about the Internet marketing strategy I call Inbound Marketing, and is also part of a sub-series about the preparation t...
Online Lead Generation: What is the first rule of website conversion? This has never really be formulated into a law of marketing, but it should be. People will take actions they are willing to take, and will not take a...
Story Telling As Marketing | Growing Your Audience and Generating Lead... The Mechanics of Story Telling Is story telling really as mechanical as Ann Booth-Clibborn says?I'm interested in guidance on this issue, and I f...
Internet Marketing Strategy | Technical Aspects of Inbound Marketing This post is part of a series about the Internet marketing strategy I call Inbound Marketing. To access the lead post please click the link in the pri...

Leave A Response

* Denotes Required Field