How to make your small business remain competitive in the market

Tips for Improving Sales Productivity for businesses

Improving sales productivity for small businesses is a big challenge.

It is a fact that your sales people need to focus on efficiency and effectiveness. Time and energy are by definition limited resources.

Your small business needs to maximize sales results while using as few resources as reasonably possible.

With the fast growth of technology, new strategies to automate small business workflows emerge regularly.

Training for dynamic selling

Lively selling for your small business is having a fast, suitable response to the needs of your potential customers, your leads.

Train your sales team on how to use dynamic selling techniques, because it increases customer interactions with your small business.

What is dynamic selling? It’s a new buzzword for listen, and be helpful.

Get to know multiple people in customer organizations

If your small business is supported by a number of people per customer rather than one individual, get to know them. Enter them all in your CRM and maintain regular communications with all of them. It doesn’t have to be fancy or expensive. The occasional email and/or phone call helps you stay in touch.

In-depth knowledge of your customers

To pay off with shorter sales processes for your small business, research is a must. Knowing your customer behavior helps you build trust and helps you become their go to person for issues.

Social media networks help you learn more about your potential customers and this allows you to sell to them with expertise and stronger credibility.

Monitor their blogs and YouTube channels. Know what they’re up to. This takes very little time.

Track your productivity results

Measure your selling process by measuring your sales cycle length, conversion rates etc. Learn to measure your processes that go into selling, and you’ll discover your strengths and your opportunities for improvement.

Learn more…

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