inbound marketing, content marketing, content ideas

Tips for Finding Content Ideas for Your Inbound Marketing Website

Before We Start the List

I am going to list a set of ideas that help me and others continuously find ideas for fresh content, but I want to first discuss how you approach this need to always find new stories.

For purposes of having an example, let’s pick an area of expertise for you. Let’s pretend your business is dog grooming and you want to attract an audience of dog owners.

As with every interest you can image, there are magazines for dog lovers.

Now let’s pretend you’re a staff writer for Modern Dog Magazine (and yes, it really exists).

business bloging

Blogs are Like Magazines

 

 

 

 

 

 

 

 

 

 

 

Ok. So in our make believe exercise, you write articles you believe will be interesting and useful to dog owners and you publish them in a magazine targeted to dog owners.

How will you then go about finding a steady stream of story ideas?

  1. You’ll always be on the lookout
  2. You’ll capture ideas as they come to you

The purpose of the exercise above is to provide you the proper framework.

Your Website Blog IS Your Magazine

Because you ARE a writer for a magazine that caters to people with a certain interest.

Your website blog IS that magazine.

The similarities are:

  • You have a need to constantly produce new content
  • You must meet publishing deadlines

The only significant differences are on your website you publish much more frequently (once or twice a day) and the stories on your website are shorter and formatted for being read online.

Always Find Fresh Content

I hope you find these tips useful. Please click the link below.

7 Ways to Never Run out of Ideas for Fresh Business Blog Post Ideas

There is More to This Than “Just” Fresh Content

While Inbound Marketing (or Content Marketing) do have lots of “moving parts”, anyone can learn to do it.

Does your business need more visibility? More leads? And more business?

Contact Us

 

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