Most small business websites don’t generate leads. There is no valid reason for this. While turning your website into one that generates high quality leads doesn’t happen overnight, it’s not hard to do.
The main problem comes in the design of the website. Many people don’t know how to design a website that will maximize customer’s interaction and help move prospects into and through the sales funnel.
90% of people research online before even deciding what to buy, and therefore the design of your website should not be deficient.
So how can your website help you boost your lead generation?
Some simple adjustments on your website can make a big difference on how your visitors and prospects navigate your website and what actions they take.
The following are some tips in which you can design your website for maximum lead generation.
When a new visitor lands on your website, is he able to find all the necessary information about your product or service, is he able to get the prices of your products or service? And if yes, how easy?
If you want to know what customers needed to know before they became customers, ask some. Then make sure their common questions are both answered and that the answers are easy to find.
The general rules of high converting websites are:
Your website is the online source of information and it should have quality content. The quality and creativity of your content will help you attract prospects who are willingly to give out their information for subscription.
Great content gives your prospects a reason to keep coming back to your business website AND for the search engines to bring you more and more new visitors.
Make your content gated to collect high quality leads.
This means for some content (typically eBooks, videos, white papers, etc) you need to obtain contact information before you provide the content.
Sparse landing pages
Landing pages that are too crowded don’t convert well. Your landing page should have a bullet list of benefits, a short video that gives an overview of the problem and how you solve it, and a call to action button that tells them how to find out more.
Strong call to action
A well placed “Call to Action” can make a big difference in how your prospects interact with your content. A good call to action button don’t have to be too wordy. Make it simple to understand.
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