Have you tried inbound marketing and concluded it failed miserably?
Your next step should be to determine what went wrong.
You can, of course, come to the quick conclusion that inbound marketing does NOT work but there are many companies enjoying the benefits of inbound marketing, so clearly it does.
The following are some of the reasons why you’re your inbound marketing is failing.
You are not investing enough time
Inbound marketing takes time. For instance you need to create content on a daily basis, be somewhat active on social media.
If you don’t give your inbound campaign the time it needs, then it won’t work.
To be successful with inbound, provide your strategy with enough time and resources.
You didn’t have buyer personas
When getting into inbound marketing, having buyer’s persona may seem like additional work. Buyer personas are one of the pillars of inbound marketing.
You’re not just writing, you’re writing for someone. Who?
You have not automated your strategy
While you can’t automate writing, there are lots you can. You can automate tweeting. You can automation email marketing (or marketing automation which is email marketing on steroids).
You need to automate the things you can.
Before getting into inbound marketing, you first get ready.
Understand the commitment, allocate the resources, and automate what you can.
Then tend to it every day.
It will pay off.
Learn more here…